Amazon’s marketing modus operandi is to convince everyone to sign up to its $119 annual Prime Membership, and it’s using that strategy to the max with its Whole Foods acquisition. The organic grocery chain is offering discounts to Prime members in ten more states, bringing the total to 23, nearly half the union. Henceforth, denizens of Arizona, Hawaii, and Washington and seven other states can get yellowfin tuna for $9 off per pound, or two Annie’s Natural Macaroni & Cheeses for the price of one, instead of paying full price like non-Prime rabble.
To get the deals, you go to a Whole Foods location in the designated states (or any Whole Foods 365 location), and look for the yellow discount stickers. Then, sign into the Whole Foods app using your Prime credentials, and when you go to checkout, the discount on those items will be applied.
Whole Foods shoppers with memberships can also get free deliveries of their organic cornflakes and other groceries for orders over $35 (in Atlanta, Austin, Dallas, Denver, Los Angeles, Sacramento, San Diego and San Francisco). Amazon Prime members also get free, same-day shipping on many goods (in select areas), on-demand Prime Video and Prime Music streaming, and free Kindle books.
Membership benefits seem to be worth it for most folks, as the company recently announced that it had 100 million Prime users. It also clearly benefits Amazon, which recently raised the prime membership price to $119 from $99, netting it an extra $2 billion per year or so and making the world’s richest man even richer. The Whole Foods discounts start in the ten new states Wednesday, June 13th.