JioMart taps WhatsApp to deliver groceries, vegetables

JioMart taps WhatsApp to deliver groceries, vegetables

Ordering groceries, vegetables and daily essentials is just a WhatsApp away as billionaire Mukesh Ambani’s e-commerce platform JioMart taps into the popular messaging app to scale up online business in its fight for dominance in the giant Indian retail market with Amazon and Walmart-owned Flipkart.

Ambani’s twin children, Akash and Isha gave a preview of the ordering at Meta’s second edition of the Fuel for India event on Wednesday.

A new ‘tap and chat’ option allows users to order groceries through WhatsApp. Delivery is free and there is no minimum order value. Customer can fill their shopping carts within the app and pay either via JioMart or in cash on delivery.

“The JioMart experience through WhatsApp is actually, very simply put – ‘conversational’ in nature. WhatsApp is extremely simple and easy to use; So there’s no customer inhibition when ordering for supplies,” said Akash.

It’s extremely intuitive – so there are no barriers to technology. “And digital shopping is now just an extension of messaging via WhatsApp to JioMart, it’s all taken care of in a couple of steps effortlessly.”

Isha said all a customer needs to do is just order away on JioMart.

“Bread, butter, vegetables, beverages, everything that you need in your household that day or that week… look up a product, set up a subscription for a regular buy if that’s what you want, or get personalized recommendations based on your past purchase history, it’s all there,” she said.

Facebook, now known as Meta, in April last year invested USD 5.7 billion for a 9.99 per cent in Jio Platforms, the digital and telecom arm of Ambani’s Reliance….Read more>>

Source:- techiyogiz