One insider told Gadgets 360, “Basically, operators have implemented the new DLT process, and this has affected push notifications.” Distributed Ledger Technology (DLT) is a block-chain based registration system. According to TRAI (Telecom Regulatory Authority of India), telemarketers have to be registered in the DLT platform. It is being issued in the public interest to control the SMS spam from various marketing firms, explains Corefactors, an engineered marketing and communications solutions company. However, the implementation of this measure has not gone smoothly, the source explained.
As a result, many, many people have been facing problems. People have been tweeting through the day about the problems that they’re facing, and it’s not clear how long it will take for the problem to actually be resolved.
TRAI asked telecom operators to implement the process of scrubbing, which essentially means that every SMS is verified with a registered template before it is delivered. Unfortunately, there appear to have been issues with the implementation, which several people noted online.
However, what’s concerning is that neither were banks that are being affected, nor the telecom companies putting out statements. Some team members noted that when trying to order online, food delivery companies were giving updates about high failure rates with debit cards, but most did not give their users clear communication. Only a few even mentioned that they were facing glitches, without telling customers what the problem was.